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  • IRIDE: the new BENINCA' line of accessories

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    3. 2015-02-20
    IRIDE: the new BENINCA' line of accessories
    The eye is the instrument across which we have contact with reality, we live out our emotions and we build our own world.
    We at BENINCA have always conceived and designed products across which we can improve our lives and perform our daily routines everyday, in every corner of the world.
    Today these two concepts find their maximum expression in the pairing ACROSS DESIGN ACROSS THE WORLD which bears the double meaning of “across”.
    The evolution in our products leads us to think of them increasingly as genuine protagonists in our everyday life, instruments capable of putting the company in contact with people who choose to live with greater safety and comfort.

    This is how IRIDE was conceived, the new BENINCA' line of accessories (available by the end of this year), which is more than ever the symbol of this contact - 4 items that, thanks to their shape and new features, are becoming genuine vehicles of communication.
    New tactile and visual perceptions allow us to have living contact with objects in a profound manner, making them become a part of us, our eyes to read reality.

     
    Valentina Ambrosini
    Corporate Communication & Marketing Specialist

    Valentina Ambrosini

    Valentina Ambrosini works in the communication and marketing department at Benincà Group, where she is responsible for branding, corporate communication, international events, and serves as the Marketing Manager.

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