Since 2012 the Benincà UK branch has been representing the Benincà group in Britain. Thanks to a close-knit staff and an ability to offer more than a service, by creating a personal relationship with customers to make them feel part of the family, in just a few years they have been able to obtain impressive results. We spoke with the general manager Jamie Barry who explained how he has been dealing with the new challenges.
“We spend a lot of time at work and I think it's very important to do something you like and which gives you satisfaction. This is why I am very careful about what goes on with my staff and why I am always willing to listen when something isn't right. We are lucky to have a close-knit staff where everybody knows and encourages one another.”
In the UK branch this same spirit applies to the initiatives and support to customers and the history of our brand has helped through these times given the need for unity and creative and alternative ways of creating a sense of proximity. Jamie continues “Benincà’s key feature is without doubt the family concept. It is reassuring to know there’s always someone ready to support you and this feeds through to the products. The thing you see printed on the products is not simply a logo, it's the name of a family that has been putting all its passion into what it does over the years so that its customers receive something that is quite unique. Thanks to this we have created a genuine community with our customers where they are an integral part of a project and not just a number. To be even closer to them at this time we are constantly trying to give them an "added value" through new initiatives and we have been working to ensure they feel part of this success. In a way our customers look after us and we look after them. This is how we build our future”.
Jamie Berry – General Manager Benincà UK
