In an increasingly fast-paced world, where time seems to slip away between commitments, goals, and deadlines, the value of culture risks being pushed into the background. Yet it is precisely culture – understood as nourishment for identity, creativity, and a sense of belonging – that makes the area in which we live and work richer and more vibrant. For this reason, also this year, the Benincà Group has chosen to support the project AreaArte, a network that promotes access to culture through museums, exhibitions, events, publications, and collaborations with local and international artists. A project that we found to be in harmony with our way of thinking about business: rooted in the territory, yet open to the world, attentive to innovation but also to beauty.
AreaArte is not just a card or a series of events: it is an idea of widespread, accessible, and participatory culture. A concrete way to support the social and cultural growth of our community, also through simple tools such as discounted entry tickets to encourage people to visit museums in Veneto. The Benincà Group has decided to promote the AreaArte four-monthly magazine on its websites and to join the project by offering employees who request it the opportunity to receive a free personal card, which grants access to hundreds of affiliated cultural institutions. We are convinced that investing in culture means contributing to a more aware, more inclusive, and richer future – not only for us, but for everyone.
